Updating Your Website in Small Doses

Sure, you’d like to be able to afford a full website re-design but you cannot afford it at the moment.  Or maybe you just do not have time to research and dedicate to reviewing all of the work that needs to be done on your site.  Sound familiar?

If this sounds like your situation then my advice to you is to work in baby steps until you get your website to where you want it to be.  What does that mean exactly?  Take a look at your website.  What is it about your site that you dislike the most?  Work on that first.  Maybe it’s your navigation.  Is it at the top and you’d like to add a side navigation as well – or swap the side to the top?  Is your product page a little unfriendly and you’d like to have a new layout for that to make ordering easier for your customers?  Maybe you just need a few new ad banners on your home page.  Whatever it is that you’re not in love with on your site, tackle that first.

Here’s an example of baby steps on one of our client websites.  All we’re doing here is cleaning up the layout of the product page and wow does it make a huge difference when things are laid out nicely.  It makes your ordering process a little clearer which will result in a stronger likelihood for an order.

Mom's Milk Boutique After

This is what it looked like before we modified the product page layout:
Mom's Milk Boutique Before

So basically the moral of this story is, if you do not have the time to do a full redesign, maybe you don’t have the funds, there’s always smaller things you can do to make a large impact on your website and in turn convert more lookers to buyers! :) xoxo

Stacey Clover
CEO of iCreativeMedia

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