This morning I completed an ad that will appear in the next issue of Niagara Baby, a canadian baby magazine. The ad is for Lisa over at The Cloth Diaper Shop. This is a full page ad and although I do quite a few ads per month, this one I especially like because it’s not cluttered.
Here’s a tip: you have just a couple of seconds to catch your reader’s eye. Do you think they’re going to read the novel you write on your ad or be more apt to check out your website if they see a cute pic and a few key details about your business? I know myself, when I’m flipping through a magazine the pictures catch my eye and if they have some services I might be interested in, I scan their QR code or type in their site on my iPhone for later viewing if I don’t have time at the moment to fully look at their site. Have your novel on your website….not on your ad!
~ Stacey ~
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